What is critical zero?
“Critical Zero is community and is one of the biggest supporters of the music scene in Toronto, who come with a bonus: THEY CARE! CZ's diverse and passionate team is fueled by shining the spotlight on indie music and musicians via, hosting/preforming at/photographing/reviewing local shows. They relish in the successes of their creative counterparts . If you see them at your next gig, you can be certain that you are amoung friends. The city is fortunate to have the organic and talented support of this beloved group.” - Kyla K (Lead Singer of By Octopi)
“Alternative music media focused on community. Based in Toronto; inspiration gathered from around the globe. ” - Founders
Critical Zero was established in 2021 after the lockdown by Pedro Alvarado and Sandra Byars. Following their graduation from Seneca College’s Independent Music Production course, they aimed to apply their newfound skills to bolster the Toronto alternative music scene.
Inspired by the early 90s alternative music movement in Toronto, Canada, their objective was to cultivate a community dedicated to supporting the alternative music scene comprehensively, encompassing production, creation, design, and music business. Their aim was not only to spotlight individuals within the music industry but also to establish a platform for learning.
With this vision in mind, Critical Zero initially ventured into photography and the creation of show reviews, playlists, and the promotion of local bands and events at punk shows in the area. Over time, this expanded to encompass more content creation, including video segments with interviews, live broadcasts, YouTube videos, reels, and TikToks, all centered around the Toronto alternative music scene like punk, indie, grunge, rock and international artists they believed would resonate with the Toronto music scene.
In 2022, Critical Zero successfully organized its first all-ages events, featuring local punk bands, designers, and artists. The primary objective was to create a safe space for young individuals to connect with local bands and businesses, facilitating networking and strengthening the music community in a post-pandemic era.